Reinforcing the image and colourful contrast of the sound, creative artist W!G launches the official visual for Candy Land, and aptly underlines the back and forth between melancholy and fun throughout the scenes.
Professionally captured and captivating from start to finish, the visualiser features a variety of stock clips and personally expressive moments alike, sometimes supporting the lyrics and at other times intriguing and building further upon the hypnotic, enchanting nature of the song.
All the more effective given the supporting visuals, Candy Land continues to climb up the ranks in the streaming world, and the W!G creative corner grows stronger still thanks to this fusion of the visual and audio realms.
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“Candy Land is an inspiring song for all ages with a colorful visual concept. This song is about the growing pains we face as we get older and losing that innocence we have as children. It’s like your reality melting right in front of your eyes.” – W!G
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Check out W!G on Instagram & TikTok. Read our interview to find out more.
