Hip Hop recoding artist U Do It has released a handful or original EPs and continues to thrive with a YouTube Channel noting almost 20k followers.
The project Bigginz Group Therapy marks a great starting point if your new to the style. Tracks like Anti Cheese showcase the nostalgic big-beat approach to classic hip hop, with a smooth and catchy feature from Northside Nate, and continues to secure the strength of groove and personality that U Do It takes pride in as a musician.
The cheese theme continues, humour and a laid-back, comical personality being key aspects of the U Do It persona and No Cheese Records. Hold The Cheese delivers a heavier beat and quieter vocal thread, something a little more ethereal and ambient alongside this, to offer the rap and lo-fi-vibes required to set the mood and relax.
Then stepping things up a little is the unshakable flow and production appeal of Cheese Trauma. Cleverly balancing that comical lyrical progression with a deep and dark beat and soulful rap vocal, this track stands out and connects for its sense of old school realism and the simplicity of its rhythm and energy.
A defiant highlight from the U Do It catalogue, Cheese Trauma is quirky and distinct, but also feels like a nineties rap anthem reimagined for the modern audience. A definite must-hear from U Do It.
No Cheese Anthem wraps up the EP with a memorable riff and more of that street-rap confidence and darkness from the featured Northside Nate and Savvy Turtle. It’s a slick and recognisable track, another highlight, and a consistent ode to the multi-faceted appreciation of cheese that makes up much of this project.
U Do It has also launched the pure instrumental versions of these tracks, depicting an artist with a love for the music first and foremost, backed up by a fun and fearless approach to lyricism and flow that’s impressively consistent.
Find U Do It on YouTube, Facebook, Instagram & X.
Thank you Rebecca for the kind words. This is wonderful. It is much appreciated. John aka U Do It “I Don’t Do It – U DO IT”