Writing a dozen new music features daily puts the pressure on to really help the interesting releases stand to attention. That’s more than a hint in this case. There are listeners familiar with the electronic indie sounds of alternative acts ranging from The Streets through Chemical Brothers, Massive Attack and Jamie T, and we land somewhere creatively amongst them now. Picture a cinematic sweeping synth, a mellow industrial rhythm, and a spoken vocal with a quiet angst in observing and reflecting on modern life experiences.
When Your Alone talks of the struggle to connect or keep bridges strong between friends, and the H2SO4 remix blends dreamy guitar melodies and a soulful chorus with something a little more immersive and all consuming, as per the trip-hop-mainstream crossover tracks of a simpler era.
It’s a stunning introduction to the creativity and conceptual intrigue of The Songs of Butler & Cupples, and there’s something brilliantly balanced regarding nostalgia and originality, which makes the song a totally addictive dose of realness in the face of relatable emptiness and isolation in the modern world.
The British accent, the declaration of the mundane and of dissatisfaction, and the promise to change, but not until next week, all blends a kind of dark humour with a striking sense of melancholy and heartbreak, which is wholly compelling. Both the descending guitar pattern and the subtle intensity and emotion of the mix, even the tired voice, the looping title, all beautifully reinforces this unignorable sense of being alone.
A fantastic and uniquely fascinating new song, with an impressive balance of familiarity and freshness, whilst holding closely to the organic building blocks of great songwriting and modest but purposeful production.
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