Diary-like lyrical vulnerability meets with a poetic metaphorical overtone and edgy pop production – songwriter and artist klaud explores the depths of isolation and loneliness, with mad king.
Vocally distinct for its free-flowing indie tendencies and the emotion and relatability of the tone and subject matter, mad king features a notably heavier soundscape underneath this – a sort of Lady Gaga dance-pop intensity, which rises and falls as per the changes from reflective verses to the energetic hook.
Just two minutes and thirty-six seconds in full, mad king feels like a fairly raw indie offering, somewhat blurring the lines between early noughties emo rock and the more higher-octane floor-fillers of alternative pop.
The meeting of the strong production and the sheer vulnerability of the lyrics gifts the song a distinct sense of identity – as does the contrast between this energetic chord pattern and the painful ache of desperation and melancholy.
It’s a unique listen, for sure, and the melody is just freestyle enough during the verses to pave the way with intrigue towards a more simple and memorable hook resolve. It will be interesting to hear how the music evolves further over the coming months and years for klaud.
Find klaud on Facebook, Twitter & Instagram. Download or stream mad king.
