Softly euphoric synths meet with an equally gentle, breathy vocal melody that’s instantly alluring – Iman Flow captures a style between styles, for the exotic Carta.
Openly blending EDM qualities with rhythmically infectious, anthemic hooks, Carta stands tall on the strength of its songwriting and design. The set-up allows the energy and momentum to gather, embracing the listener all the more so with the weight of that finely-crafted drop into the fully-produced and vocally catchy chorus.
Before long, Carta veers off towards gritty hip hop storytelling, introducing a new vocal sound and indeed a sudden shift in language and, simultaneously, culture. The progression is brilliantly unique, and always we resolve back to the enchanting uplift of that Carta hook – easily memorable, and likely to run through your mind for the foreseeable future after listening.
Iman Flow’s clear versatility within the walls of a single track is no doubt an artistic reflection of his diverse array of influences when growing up. Everything from rock and roll to classical and rap has helped pave the way, ultimately showcasing an unwavering passion for music in all of its forms.
Carta is an undeniable contender for mainstream success, and weaves its web with ease thanks to its humble yet effective crafting. Hopefully there’s plenty more music on the way.