Conscious rap with a freestyle-esque progression and a creatively refreshing musicality. Ideas that have never been more relevant, intertwined with a clear level of personal identity & intention.
Hip Hop Fusion
Driving right along the edge of contemporary genre fusing, MACKAVON injects emotive song-writing into an electronic rock sound and style for a truly immersive, addictive hit of modern alt-pop and conceptual poignance.
Melancholic depth and self-reflection pour through in compelling waves of heartbreak for this immersive new collaborative release from 3Mind Blight & Clare Estelle.
The sound a little unorthodox, and this comes to be a known trait of Aveli Amun – creative freedom, concept first, expression utilising whatever’s needed to make the point and set the mood.
The very structure of the track swiftly sees things evolve from pure RnB through hip hop to the near EDM-esque bounce and immersive embrace of an instrumental hook.
Seven original tracks make up the synth-soaked, distorted cinematic dreamland that is before the fog covers me – the brand new album from SESPOOL.
There’s something to be said for striking a fine balance between a naturally curious & complex writing style, and the simple weight of satisfying, hard-hitting hip hop & musicality on the whole. Alternate Realities strikes that balance faultlessly.
This unpredictable aura is partly what makes the song so appealing, and the musical backdrop really brings in a fresh sense of creativity – something the hip hop world will likely embrace for its authenticity and freedom.