Authenticity as a driving force – an artist leading with substance over hype, in both lyric and style. Apothecary Raincoat keeps things simple and passionate, honest and interesting, as the unique soundscape and performance of Hollywood Destroyer tops off a growing repertoire.
Noting a sub-two-minute run-time, there’s a brief but addictive flow to the music of Hollywood Destroyer, a laid-back but distinct old-school keys riff and tone backed by a dramatic but delicate rhythmic core, with Apothecary Raincoat himself injecting momentary outbursts on the mic. It’s a confident take-down of the fake idols and the surface-level, shallow nature of fame, of society’s adoration of famous faces.
Apothecary Raincoat’s sound is varied, playful and carefree in many ways, but also refreshingly nostalgic in this raw tape-deck presentation and production. We get the confrontational roar of ‘you’re so fake’ at the forefront, then ‘it’s all about the image’ reflected by a gentler vocal for contrast, and meanwhile – the beat rolls on, kind of colourful and calming, home-made but engaging for its originality and this simple but striking sense of creative identity.
Apothecary Raincoat’s growing collection of songs is consistently creative in this way, with guitar riffs and experimental beats all subtle but effective in blending indie rock and punk tendencies with the energy and poetry of rap; not to mention the topical observations, the emotions, and the stories. In this case, you’ll recognise the sound of Hollywood Destroyer straight away, as soon as that little riff and drumline cross your path, and all the more so when the lyrics rain down.
“Your entire face is made of plastic.”
Find Apothecary Raincoat on Instagram & YouTube.
