Venchi Hef takes a mere minute and a half to leave his mark with this latest release. Bursting through with a notably classic hip hop riff, descending and somewhat haunting, lingering out in the distance, the track leads with a worthy sense of connection between the beat and the vocals.
While there’s a definite edge of contemporary rap styles and sounds on the release, Venchi Hef utilizes this only to garner an audience’s interest – the rest of the work, the music and the way the whole thing steps forward and back again intermittently, helps create a level of individuality that you start to recognise as being the calling card of this artist. The shortness of the track is a part of that, and the smooth, subtle manner in which the whole thing pours through. Nothing flashy or over-powering is needed, the single works on the strength of its own rhythm and intention, and that seems to be the key for Venchi Hef.
Hef wins your affection with a few well-placed bars that often beg for you to replay the moment and double-check what you just heard. Short lines feel familiar and accessible, but with this Hef makes sure to spit precisely the rhymes and ideas that come about naturally – thanks to the energy and pace of this music. His flow varies just enough so throughout the performance to let you know there’s skill and purpose behind it all, and that works well as he furthers the familiarity of his sound and his name.
Stream the track on Soundcloud. Find & follow Venchi Hef on Facebook, Twitter & Instagram.
