The creative energy of this latest indie rock track from The Rift is superb. The opening guitar riff offers the satisfying hit of any great or classic song, the gentle nature of it appeals but it’s also soaked in a certain sense of anticipation – you can feel that things are about to get much more intense.
Rightly so, as the rhythm comes in, the music starts to build, the energy is high, then in a touch of effective structural awareness the instrumentation falls away to allow the leading voice to present the verse sections. Musically the song begins in a sort of indie-meets-funk manner, occasionally hinting at the more mellow yet haunting side of metal. It’s a stylish combination, and on top of everything the vocal part has the simplicity and memorability of any mainstream melody. Of course, just as you think you know where you are, the whole thing explodes into this fast paced, unpredictable chorus section. All the while the retro brilliance of the accompanying video is drawing you further and further into the long lost world of classic gaming. This release has been incredibly well crafted.
The pace of the hook section in Rock Narcotic is intense and heavy, the sound comes through as manic, as a swift and certain escape from the norm. The clever thing about this is that it represents the sudden onset of the high brilliantly. The switch between the calmer, mellow verses, to this full throttle rock chorus, is very much a portrayal of the switch from the average mindset to the narcotic infused. Following this, the guitar work is incredible, captivating in a very classic rock and roll manner. Further enhancing the instrumentation – the drummer’s performance is insane. The journey upon which this song takes you is immense. The Rift are an exciting and undeniably talented group of musicians, creating within the indie world exactly what their name suggests.
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https://www.youtube.com/watch?v=ndhlH-IrAXo
