Realname McCoy brings back the sound of hip hop from a simpler time with this single.
Clean-cut vocals and heavy bass-work meet with faultless rhythm from both the voice and the soundscape, enveloping listeners in this story-line of the climb towards success.
Lyrically there’s a definite confidence to the whole thing, but also a relatable realness. Underneath it, that bass-line really draws up something fresh, feeling a little alternative dance-like in its contrast with the fragmented, effected vocal melody elsewhere. There’s also an easy to appreciate instrumental break – a rare quality in contemporary hip hop, and another reason Realname McCoy is an artist paving his own way.
Blend all of this under a professional light and throw in a quickly addictive vocal hook, and a definite sense of character from the leading man himself, and what you get is an easy anthem to enjoy.
Melody and weight, simplicity and clarity, personality and strength – self belief. It’s a quirky yet intentional track, and it works. Hopefully there’s plenty more music on the way.