London songwriter and artist Lola Wild softens the weight of the world, with a dreamy soundscape and Lana-esque vocals quietly luring us into a state of poetic contemplation and vulnerability.
Jump The Gun is a distinct new alternative pop song, partly organic and partly in keeping with the synth-wave and eighties-inspired rhythms of recent years. It’s a track with a strong groove for its hook, but a much more stripped-back and uncertain sense of quiet wonder for its verses. That contrast is key in representing the artistic evolution of the writing, and Lola’s voice sounds beautiful and genuine in both settings.
Initially familiar for its influential tones but quickly imparting its own level of identity and unmistakable creative flair, Jump The Gun is something of a subtle alternative anthem – an instrumental gem, not confined to the personality of the voice or lyrics, but whole-heartedly committed to its indie-folk dream and purpose as a melancholic dedication to heartbreak.
From Lola’s upcoming EP Lost Signal, Jump the Gun is naturally recognisable, ethereal and comforting to let fill the room, and marks a fine introduction to a talented and interesting modern artist.
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