Songwriter and artist Kampaign Gold continues to create with a certain fearlessness in modern music. His versatility shines from one track to the next, the upbeat energy of Girl Like You followed by the distinctly intimate, acoustic and vulnerable tones of his more recent single Always There.
Featuring a simple acoustic guitar sound and quietly expressive, sung vocals, Always There is a genuine ode to appreciating someone who matters and consistently cares. The song is almost folk-country-like as it falls into view, a quirky guitar inflection adding a sense of raw and unplugged talent to the production.
Then we get the vocal styling, raspy and uncertain, genuine and thoughtful – a voice that’s softly emotional, following a kind of emo-rap simplicity by tune and rhythm, and repeating this central sentiment of someone who was Always There.
It’s a hopeful and bright song, but there’s a hint of heartbreak to the whole thing as well – this possible idea of not being aware of how much someone was truly there until it’s too late.
The song’s later sections bring through a faster outpouring of bars and a light trap rhythm, a welcomed dynamic that helps ignite the passion and gratitude of the song in a whole new way. And always we resolve back to this familiar guitar pattern, and the easy resolve of the title and hook.
Find Kampaign Gold on Instagram, Facebook, Apple & X.
