Just Will returns with the realness and style to remind you what hip-hop can really be – the poetry, the creativity, the ambiance, the energy. When I’m Gone features a beautifully atmospheric musical backdrop, one which lightly raises the artist’s smooth and focused rap vocal performance to the point that each and every one of his lyrics hits with strength and meaning.
The mellow nature of the music contrasts slightly with the underlying realness – the chords chosen, the melodic vocal part running consistently in the backdrop – it all has a slightly serious mood to it; not haunting, but the sort that reaches out to your soul and seeks genuine connection. The development of the music and the performance brings about a touch of the classic gospel sound, the final few moments focusing on the melody and that key idea, that concept and title. It’s a supremely well built piece of music and writing that pours out through your speakers or headphones as if it were the day’s prayer. The story line, however, is very personal, and despite the way it may make you feel as a listener, the experiences and character that come through are true to the artist and hold a certain connection and weight with him, ultimately adding an undeniably human element of authenticity.
Just Will is the sort of artist you can count on to bring out only the music that means something, and that which is written, performed, recorded and produced to the absolute highest quality. If ever an artist is ready to take those steps away from the underground and reach a much wider audience, these are the things that need to be in place. That truth, that smooth and confident sound, that creative drive, that energy, that professionalism. Well worth a listen and stay on the look out for the upcoming, longer project, entitled Just me, Just Will.