JayJay hits the scene with a smooth hit, initially leading with soulful softness, soon switching gears to become an equally laid-back yet slightly more energising and confident take on contemporary hip hop and alt-pop.
Featuring a production and vocal style that’s notably in tune with the sound of the moment, Potential takes an alternative look at the concept implied by the title, blending inspiring ideas with intimacy and a simple love for the good times.
JayJay’s quietly expressive, care-free vocal tone naturally ties in with this sentiment. He also mixes up his flow on more than a few occasions, bringing in both rap and melody, ramping up the pace and allowing it to fall back accordingly.
All the while, the soundscape works its magic with ease – a simple set-up, a memorable riff, and an overall mood that again suits the story-line pretty perfectly. Well crafted, with a professionally captured video to match.
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