Ideally crafted vibes for the summer season, J the A blends crisp yet chilled production with softly relentless rap vocals, for the aptly-titled genre-fusion Forever Flowing.
Increasing the passion subtly throughout, Forever Flowing delivers a play on its own title’s intentions, with a free-flowing soundtrack that naturally calms the soul, and a literally unwavering rap flow that barely pauses for breath.
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Introducing equally subtle yet effective threads of organic sax at just the right moments, Forever Flowing continues to raise that soulful energy and embrace to near-euphoric levels.
While there’s undoubtedly a freestyle aspect to the lyrical side of things, the connections between moments, scenes and ideas is still impressive, and effectively draws you back for a second and third listen once you’re familiar with the groove and the intimate, honest sound of that voice.
Inherently alluring, setting the vibe with contemporary sound-design and real-world musicianship combined, Forever Flowing successfully manages to achieve what very few creative genre-fusing pop tracks really can – the status of being a stand out rap performance as well as a stand out hit of musicality and production. It’s original yet not too quirky to lose integrity, far from it – the mind wanders if you let it, or you can focus down on these lyrics and find yourself keen to check out more.
Really nicely done, well worth a few streams this summer.
Check out J the A on Twitter, Instagram, YouTube & Soundcloud.