Ideally crafted vibes for the summer season, J the A blends crisp yet chilled production with softly relentless rap vocals, for the aptly-titled genre-fusion Forever Flowing.
Increasing the passion subtly throughout, Forever Flowing delivers a play on its own title’s intentions, with a free-flowing soundtrack that naturally calms the soul, and a literally unwavering rap flow that barely pauses for breath.
Introducing equally subtle yet effective threads of organic sax at just the right moments, Forever Flowing continues to raise that soulful energy and embrace to near-euphoric levels.
While there’s undoubtedly a freestyle aspect to the lyrical side of things, the connections between moments, scenes and ideas is still impressive, and effectively draws you back for a second and third listen once you’re familiar with the groove and the intimate, honest sound of that voice.
Inherently alluring, setting the vibe with contemporary sound-design and real-world musicianship combined, Forever Flowing successfully manages to achieve what very few creative genre-fusing pop tracks really can – the status of being a stand out rap performance as well as a stand out hit of musicality and production. It’s original yet not too quirky to lose integrity, far from it – the mind wanders if you let it, or you can focus down on these lyrics and find yourself keen to check out more.
Really nicely done, well worth a few streams this summer.
Check out J the A on Twitter, Instagram, YouTube & Soundcloud.
