This latest release from INNR CIRCLE makes for a fine choice for anyone seeking a hypnotic groove and equally rhythmic, engaging vocal melody this side of the summer.
Striking with a sort of alternative, melodic hip hop aura amidst a jazz-cafe-style organic lightness, SOS hits with the strength of an addictive pop hit, offering the best of both worlds in terms of the live, instrumental aspect and the finely crafted production.
The switch from the verse to the hook satisfies in the way that great pop music should, and the set-up – guitar funk, a light beat, paired male and female vocals for dynamic – all lets this connect in a decidedly fresh yet still familiar and comforting fashion.
At the same time as clearly achieving all of these qualities with ease, that leading male voice offers just enough personality and rising passion, particularly towards the end, to give the INNR CIRCLE sound an additional level of identity and appeal.
Having heard a handful of releases from the act in recent years, the music refuses to disappoint, and the songwriting somehow continues to get better and better. An increasingly addictive, go-to indie playlist of ambient yet uplifting, soulful escapism. I look forward to the longer project.