This is a slick, unashamedly sugary production that wears its charm on its sleeve for all to see and hear. It’s coupled with a lyric video that matches its kid-friendly ethos perfectly.
It’s impossible to consider a piece like this without reference to the globe-conquering Baby Shark by Pinkfong. Buzzy Bees differs in that the vocalists are engaged to infect the listener with what appears to be a genuine enthusiasm for our six-legged honey-making friends. And I have to say that it works! Their giggly delivery, which is heart-meltingly cute, delivers in spades – you’d have to be made of stone not to enjoy a quiet smile to yourself at the charm offensive on offer here.
The spoken word nature of the ‘lyrics’ is matched to the backing track perfectly – their tone is conversational, enthusiastic and excited, and their scansion does not feel forced or crow-barred-in. This lends the whole production a feeling of authenticity which I imagine could light the blue touch-paper of global ubiquity. I guess time will tell!
The verse lyrics even present facts about bees before we are swept into the singalong chorus which has been designed to snare the listener’s ear. The vocals are captured very well across the board and the production values to the backing track are very high quality too.
The last nod to the Baby Shark phenomenon is the post-chorus part, which harks back to 50s doo-wop, with its nonsense rhythmic lyrics. Altogether now: ‘Bam-a-lam-a-lam-a-ding-dong…’