Keep Movin’ On offers up an interesting approach to hip hop, one that brings together smooth melodies, passionate story-telling, and a surprisingly delicate soundscape.
BackDraft Project leads with a confident and expressive vocal style that consistently reflects the underlying sentiment of each bar. Whether the moment is melodic or rapped, the flow or delivery meets its needs regardless. The song takes you on a journey, feeling a little reminiscent of MGK on occasion, at other times leaning more in an emo-rap direction, and every so often tipping its hat to the better known legends of yesteryear. Meanwhile, the music continues to float through, those unexpectedly gentle riffs echo around in the outer edges, creating a strangely dreamlike aura that actually entrances you and makes the artist’s voice and lyrics connect a little more intensely.
The very concept of the song inspires a sense of positivity – of moving forwards through struggle, continuing to progress. The calmness of the ambiance and the emotional variation presented in the vocal performance work well together to invite the listener into the experience. You get a strong sense of character from the whole thing, each verse and indeed each line has a strength of its own – this is far from a reading of lyrics, this is a full-throttle performance. Furthermore, from a simple songwriting perspective – that hook melody and those unique, almost glockenspiel-like notes in the distance, help build what is a genuinely enjoyable, mellow yet memorable alternative rap track. The lyricism and eclectic flows alongside of this make sure to introduce BackDraft Project as an artist with a rightful dedication to the art form.
An easy song to get into but one that’s well worth revisiting afterwards – a second and third listen helps it all sink in to a greater effect.