From his high-rising new album Rich Dreams, old school revival rapper and artist Rolondo Rich further elevates his reach as a modern creative, with the launch of four professional visuals to accompany fresh singles from the project.
All Around The World is the anthemic track that brought together a smooth groove and gritty, impassioned bars, and as such emerges with a street-side performance from Rolondo Rich himself – an easy but crisp representation of the song’s underlying passion, shot late at night for that added style and confidence required to light up the strong groove and clever wordplay of the track.
Break Bread is one that offers up the riff-heavy and harder hitting, darker side of Rolondo Rich on this album. The visuals are performative again throughout the official video, but Rolondo showcases a new personal style, and a few hints of visual production that help add a quirky and carefree kind of vibe to the easy flow and sharp wit of the writing.
Filmed in a convenience store, the simplicity here suits the laid-back nature of the track perfectly well, and further secures the unmistakable image and performative style of Rolondo Rich throughout the Rich Dreams collection.
“You mind your own, you live long.”
Then for Award Winning, sound-play stands tall, as Rolondo Rich delivers a heartfelt and fairly raw, retro performance, with over-exposed visuals backing the heavy bassline and tripped rhythms of the track, as the established rapper continues to pile bars on top of bars – lyrics loaded with wordplay and personal drive alike, as we build towards a simple and catchy hook.
Balancing vulnerability and entertainment, Rolondo Rich is the master of intertwining flair and feeling, and this track highlights that ability perfectly well – not least of all thanks to the nostalgic set and style of the video.
“I’d rather get more rich and less fame.”
Shaking things up distinctly is the cinematic and sultry Money Comes Respect. Rolondo Rich keeps the late-night vibes alive, blending sharp wordplay again with playful references and modern declarations consistently in keeping with the times.
The track is again boldly recognisable on the production front, and the track’s anthemic energy and pace further that appeal and memorable aspect with ease. The accompanying video is hazy and dark, seductive and mysterious, shot in a high-rise above the city that helps again set a fresh kind of mood.
Download or stream the album Rich Dreams. Find Rich Rolando on Instagram, Facebook & TiKTok.
