Softly sublime vocals and dreamy production bring together humble guitar and fearlessly revealing lyricism – rising artist ASH showcases the soulful depth of her sound, with the phenomenal new single Reverse Psychology.
Unlimited by design or genre, built around a looping guitar production and her own divine yet delicate vocals, there’s a boldness and volume to the performance, but it’s subtle; and faultlessly woven into the mix.
Reverse Psychology is intriguing and relatable, familiar but fascinating, and there’s a certain confidence and weight to the delivery – even in these breathy, whispered moments; a kind of desperation to connect that quickly transcends the usual limits of modern pop music.
We’re somewhere between the likes of Trip Hop and RnB, ASH effectively carving out her own lane as a creative artist, and the music as such presents a space that’s distinct yet perfectly crafted for that essential escapism music fans crave.