Getting the KEMI$TRY just right, Make It Jump Sis kicks off a new year of hip hop with explosive rhythms and fearlessly bold bars.
Somewhat classic in style but contemporary in structure – the space, the rise and fall and faultless rhythm – Make It Jump Sis works quickly to engage; appealing for its confidence, attitude and motivational aspects.
The hook in particular offers a sense of unity between sisters, evolving from the sheer carefree swagger of the verse, the personal anecdote, and effectively bridging that gap between artist and listener.
KEMI$TRY holds nothing back, switching up her flow when necessary but otherwise holding close to a hypnotic pace that naturally suits the rise and fall of the soundscape. And the track goes hard, rising anticipation emerging in everything from the a-Capella moments to the synths, strings, distortion, multiple vocals and steady hook repeat.
Prior to this release, live shows can be found on YouTube showcasing the same level of self-assuredness and presence. Last year’s release I Got That Fire also introduced the flair and volume of the artist in an all the more bold and impossible to ignore manner.
Familiar yet fresh, memorable, and likable for its genuine air of self-belief and possibility. It will be interesting to hear where else the music takes rapper and artist KEMI$TRY as her following continues to grow.