Crisp, clean and contemporary sound design meets with quickly addictive songwriting on this latest easy hit from artist and songwriter FREMO.
Leading with a fine balance between melody and rap, a colourful soundscape with an upbeat bounce to it, and a clear-cut, up front vocal (that’s incredibly refreshing to hear following a string of auto-tune pop hits), Bestie is a song that gets straight to the point, speaks from the heart, and remains relevant and engaging in its own way right to the end.
As an introduction to the artist, Bestie works its magic in an instant. The songwriting and the style shine well, the finish is professional, the structure keeps you interested with various changes from one moment to the next. In addition though, FREMO’s voice has something brilliantly genuine about it. There’s a tone and style to the delivery that immediately feels fresh, and honest. Even the back and forth between the clean vocal and the distant echo adds something subtle yet effective to the mix.
The end result of all of this is a song that fits well amidst today’s musical landscape, but also refuses to fully adhere to the unspoken rules of what creates a hit. That touch of originality should hopefully take FREMO further and further with each new release.
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