With the creative fields now officially unlocked and no longer gate-kept, aspiring songwriters like Magic Production have been able to build up impressive repertoires of over 100 songs.
As an example of the direction and charm intended, Make You Mine is both a catchy earworm, and a refreshingly stripped-back acoustic afro-pop serving, from which the clarity, melody and romantic concept shine brightly.
Built around a snappy acoustic soul-pop guitar riff, we enter a kind of RnB and Bieber-style take on modern afrobeat, with a tropical rhythm soon settling in, a reggae-style off-beat that’s subtle but suits the natural movement of the voice and acoustic guitar.
The structure is simple but instantly gratifying, that title and hook repeating and resounding in a satisfying fashion, and the threads between add hints of soca, RnB and pop, with thoughtfully chosen moments of additional vocal harmony, all building towards an impassioned and powerful crescendo.
An evocative ode to the romantic connections that feel fit to be everlasting, Make You Mine has both the nostalgic vibe of an early 2000s RnB-hip-hop crossover track, and the more modern-day fusion of world music, Western and Latin vibes that allows for a soulful expression. If Magic Production were able to arrange this as a live performance, the song would almost certainly be an overnight success.
We get delicacy then falsetto, softness and bold vulnerability, romance then desperation and longing, and the lyrics get all the more dark and unignorable as this performance quality evolves. The song’s final fifth is intoxicating, a passionate peak relaying thoughts of death and the inability to survive without the sustenance of this essential loving connection, all circling and elevating the emotion and rhythmic embrace of the music.
Unconfined by genre, Magic Production notes an extensive catalogue of releases, often incorporating these afro pop rhythms but letting multiple vocal styles, harmonies, rhythmic arrangements, instruments and topics, line the walls of an unlimited collection.
We don’t really get ‘bad’ sounding production anymore, so the question is whether the playlist of Magic Production suits and satisfies your need for modern RnB, afrobeat and soul-pop, and if so, there are hours of uplifting and heartfelt Magic Production songs to let fill the space around you.
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