Kouny wastes no time on his single Carry On, establishing fairly quickly that he’s not a force to be trifled with. From the very first few intoxicatingly rhythmic seconds, Kouny lays it all on the line with a beat, sample, melody, and vocal that showcase just how extraordinary his talents really are. Kouny has succeeded in writing and producing a masterful track with a plethora of layered elements, which all sound fantastic on their own, but unite within the soundscape to form something even more special.
Carry On isn’t a track content on resting on its laurels, and that’s one of the reasons Kouny is so intriguing as an artist. Where any other producer may have just let a fire beat carry the song, Kouny consistently introduces subtle yet extremely effective new elements that ensure the listener never loses focus or interest in the record.
Kouny’s flow is undeniably good, and his singing voice serves as the perfect catalyst for the message of Carry On. That message is one of positivity, hope, and ultimately optimism – Carry On tells you to do just that; carry on. The almost ironic thing about this is that despite it being an uplifting track lyrically, musically the song hits just as hard as any other hip-hop release of late. There lies the easily overlooked genius of Carry On and Kouny.
Kouny is a writer and producer who has meticulously crafted a song that, although it contains a forward-looking message, still comes off as incredibly real and raw. Carry On shows us that positivity and hope don’t have to be these soft, tender things that are only talked about in more approachable pop tunes, but that they can serve an integral purpose in hip-hop as well.