Delivering on everything you’ll expect from the title and artwork, the one and only POPMFS returns on top form for this minimalist yet memorable dance-rap anthem DAT ASS.
Heavy bass and simple layers of trap rhythms and siren-like synths back up the doubled vocal clarity of the bars and that quirky hook, as POPMFS weaves a summer hit inspired by the comedy and colourful production traits of hip hop’s past and present.
Just two minutes eighteen and straight to the point, DAT ASS keeps your focus on this retro synth melody and the easy repeat and resolve of that hook line. By the end of the track, there’s no doubting the strength of the key sentiment running through the mind indefinitely.
It’s a laid-back alternative approach from a rapper and artist who delves into the more serious, heartfelt subject matter intermittently with this kind of chilled appreciation for the good times.
In every case, the voice is unmistakable, the production cleanly mixed and effective, and the identity of the artist continues to meet with work ethic as both his repertoire and audience expand.