Stunning Canadian, French and American audiences alike with her come from behind hit rookie single Losing Me, singer/songwriter and pop temptress Lauria is rocking the international music scene with such tenacity and spirited drive that many are starting to lose their patience for more output from the eclectically influenced performer.
Though the world we live in is as diverse as the human mind is capable of comprehending, sometimes even a little more, once in a generation there are a handful of artists that manage to appeal to all of us, from one corner of the globe to the next, as truly universal pop stars. It’s far too early in her career to tell if she’s going to have the staying power of music’s all-time greatest legends, but from what I’ve heard so far, there’s a lot of reasons and evidence that encourages us to believe that Lauria could very well be one of the classics in the making.
The current generation of songwriters and entertainers that are in creative control of pop culture have an appreciation for subtlety and minimalism that is far more accurately interpreted that in generations who came before them (at least in my opinion). While there is undeniably a much more self-centeredness to our culture than we’ve ever seen before, pop music is going through a huge post-modernity phase that puts a strong emphasis on understated tones that borrow much more from avant-garde influences than they do from traditionally styled ones. Losing Me is an excellent demonstration of the trend; the duality of its retrospective lyrics in contrast to the optimistically tender music running alongside it is almost jarringly abstract and micro sized when compared to some of the excessively indulgent, decadently packaged pop of the 90’s or even the mid-2000’s. It’s also a smart reflection of the bipolarity in our society’s artistic and political tastes in the moment, with much of it being symbolic of how humanity constantly is looking for a way to create discord and chaos between us despite every positive quality that comes with keeping the peace. We crave the chaos because we are the chaos. Losing Me is a great depiction of how we mask our primal nature with colorful, paper-thin simulations of diplomacy.
It’s a risky thing for any artist to try and make music that steps away from what the norm, the standard if you will, for what pop music is in the current climate. There’s always the chance that you’re going to fall flat on your face, but perhaps its Lauria’s fearlessness in her own experimentation that makes her soar as high as she does on Losing Me. Maybe it’s her voice, maybe it’s the entrancing music or some combination of both. Could be the squeaky clean production or the provocative engineering and final mix that is fit for study in an art gallery. Whatever it is, it’s clear that it isn’t going anywhere, and neither is she. I’m not taking my eyes off of this artist for one second, and I don’t think I’ll be the only one closely watching her evolve in the years to come.