A heavy and quickly memorable hook stands tall on this latest release from California’s K-Son. Before this moment, the track offers a uniquely dreamlike and entrancing soundscape, alongside of which the artist’s lyricism and vocal style present a mellow yet captivating story-line – one that lets the mind wander as escapism intensely sets in.
The production on this track is top notch, you barely make the genre application at all – this distant trap beat contrasts with the delicacy and warmth of the synths, and all the while the artist’s leading voice builds up slowly; gathering pace and intensity as the music evolves. The journey picks up weight as it moves along, though it never loses sight of that original vibe – that chord progression that echos out in the backdrop.
As a rapper, there’s a simple yet flawless rhythm and sense of confidence and character to K-Son’s performance. Whether the moment is mellow or a little more intense and high energy, he meets the mark effortlessly. You actually get right up towards the two-minute-mark before that hook even hits with its full impact. The passion that suddenly pours through is unexpected, yet it works perfectly in this setting.
The thought that has gone into this set-up effectively moves Juic’d up and away from the majority of simple hip hop loops and releases. There’s something far more artistic and intentional about this. It hits hard, but it takes its time to do so. K-Son offers confidence and style, as well as superb musicality. A rare and impressive combination.