Striking production introduces this fresh track in a boldly creative way.
Bringing together the unique talents of HEwas and Afroman, WHOLEthing proves an artistic and rhythmically engaging new single, with a simple yet satisfying melody that quickly weaves its way into your headspace.
Emerging from the uninhibited areas of indie music that certain timeless alt-pop hits did back in the day, WHOLEthing makes and breaks its own rules throughout, yet it does so in a brilliantly likeable fashion.
Blending quickly catchy melodies with an intriguing, attention grabbing concept, and a rap verse for further dynamic, the song is loaded with colour and multiple layers of pop brightness, yet it also unequivocally marches to the beat of its own drum. The result is something perfectly immersive, refreshing, and addictive to listen to.
Great production, a little Fatboy Slim-like, with a touch of Drinking in LA – and a mighty bassline and simple chorus of voices for that simple pop edge. WHOLEthing is a high-quality alternative hit, and a total pleasure to listen through at volume.
Well-crafted, well-balanced between the absurd and the familiar. Really nicely done.
Single out November 27th. Check out HEwas on Twitter & Instagram or visit his Website.