New England’s AŽ (DJ Ažurely) dominates with a fresh take on contemporary, alternative pop for this single release.
The Glow Up showcases a clear identity, even just from a production perspective – this trap style beat and the back and forth between an industrial trip-hop vibe and something a little more EDM-inspired is immediately suggestive of a distinct identity. The same quality can also be found in the vocal line, the intimacy and personal honesty of the lyrics, their intrigue, and this characterful manner of delivery.
From the smooth and dark verses, seductive and melodically satisfying, to the chorus of vocals that chant simple rhythms in the distance, the voice speaks out with style and certainty.
It takes something a little left of the expected to re-craft mainstream pop in a unique yet still effective manner. The details and professionalism help reach out to a broader audience, but those alternative traits help build something refreshing, and interesting.
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