Singer, songwriter and producer Eli Verano, based out of Buenos Aires, Argentina, recently collaborated with Lawton artist Jaden Pierce, for the intoxicating new single Wrong Love.
We caught up with the lifelong creative, to find out more about this release, her journey so far as an independent musician, and plenty more. Here’s the conversation in full.
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Hi Eli – huge congrats for the wonderful new single. To introduce things, where are you based, and how long have you been making music?
Hey Rebecca,
Thank you for the congratulations and for including my song in the playlist of your media outlet! I am based in Buenos Aires, Argentina, and I’ve been involved in music for about 10 years—as a songwriter, an indie artist, and now also as a producer. But I’ve recently started a new chapter in my music career, so in many ways, Wrong Love feels like my debut single and a fresh start.
Wrong Love is a beautiful and uplifting single, but also unique production-wise. How did you come to collaborate with Jaden, and what was the creative process like?
This collaboration was a really interesting experience for me. I’ve collaborated with different artists and musicians before, but this time I didn’t know Jaden personally—he just messaged me on Instagram. It happened like this: In January of this year, I started a new Instagram page to actively create content and promote my music on my own. I think I spent too much time hoping that my music would somehow be discovered and supported, so this Instagram page became a symbolic relaunch of my entire creative career. Just a few months later, other creators started reaching out to me for collaborations, and Jaden was one of them. I liked his music, and we began working together.
Jaden made a beat based on one of the references I sent him, then I started songwriting—wrote the topline and recorded my part of the track. I remember Jaden being thrilled with what he heard, and he quickly recorded the second verse. For the production and mixing, I brought in my fellow musicians here in Buenos Aires—Marsel Khakimov, Felix Emanuel Sanabria, and Eliel Singarella. So, this project for me is an example of how collaboration with other creators can bring amazing results.
Is this single typical of your style as an artist?
I would say that Wrong Love represents the style I’m most passionate about: blending the vibrant energy of contemporary dance-pop with the elegance of indie-pop dreamers. However, at the moment, I’m involved in projects with various artists and producers across a range of genres, from Latin Pop to EDM. I enjoy exploring music as a multifaceted, genre-blending kaleidoscope, where I can continually discover new dimensions and push the boundaries of my creativity.
What’s the meaning behind the song?
I think that whenever I’m songwriting, I draw inspiration from real-life stories—whether they’re my own or those of friends and acquaintances. Taking genuine emotions and crafting fictional stories from them is, in my view, key to creating meaningful songs. Wrong Love is no exception. It started as a personal story about a complicated relationship that perhaps shouldn’t have begun—a wrong love that you’re inexplicably drawn to. Now, this personal story has transformed into a pop-dance track that I love to walk around the city to or dance to in my kitchen. That’s what I cherish about songwriting.
In what ways has living in Argentina influenced your passion for certain types of music or performance?
What I love about living in Argentina is how musical the country is. Almost everyone plays an instrument or sings, and professional musicians often master multiple instruments, compose music, and handle mixing and production.
The diversity of genres is impressive—ranging from contemporary pop and reggaeton to traditional jazz and tango. A single musician might perform in various bands, playing completely different styles at a very high level. This versatility and openness to music deeply attract me and reflect what I’m doing now: exploring different genres, delving into music marketing, and engaging in production and various projects.
How important is networking and collaboration for you when building a creative career?
If you had asked me a few years ago, I would have said that networking and collaboration were just some of the tools for career development. Today, I view them as crucial aspects of a music career.
On one hand, independent musicians have countless ways to grow and promote their work—we live in an era where high-quality music can be created from the comfort of our own rooms. On the other hand, we face challenges like limited budgets and fierce competition for listeners’ attention, with thousands of new songs being released on streaming platforms every day.
So, I now believe that managing social media and building a network are among the most important tools for indie artists. They are free and something we can handle ourselves without outside specialists. At the same time, they are essential skills—each new video and collaboration helps us learn, grow our audience, strengthen our connection with existing fans, and develop as professionals who know how to navigate the industry and work with other musicians and artists, rather than just focusing on solo efforts.
What else do you have planned creatively for the rest of this year?
Right now, I’m working on several collaborations with other artists, as well as some solo tracks. By the end of the year, I’ll have already released music in various styles—both as a Latin Pop artist and as a guest in EDM and house music. It’s going to be an exciting and busy time, and I’m looking forward to sharing these new releases and collaborations.
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Download or stream Wrong Love. Find Eli Verano on Instagram, TikTok & her Website.
