Unique and effective production amidst deeply honest, evocative lyrics paves the way for a whole new sound in modern dance-pop. Molli launches an intoxicating debut single, uniting alternative flair with snappy, catchy resolves that naturally linger in the mind.
Stylistically designed as a fully immersive synth-dance realm of production, we’re also instantly guided by this dark and poetic reflection on a personal experience. The voice leads us into a colourful and euphoric mix in the end, by way of intriguing and compelling lyrics, and a softly distinct tone that helps inject further originality and character into the track.
Beautifully produced by Niko the Kid, It’s Gotta Be is the first single to release from rising artist and songwriter Molli. The voice and the story, these alluring melodies that rise and fall – the stark contrast between the optimism of the hook and the harder hitting truth of the verses – provide a sensational dynamic; ‘I couldn’t breathe’ resounds before we drop into an hypnotically uplifting chorus.
Built around easily recognisable synths and keys that provide a kind of four-to-the-floor familiarity, the song and its production make sure to counter any mainstream traits with just enough personality and independent creativity to stand tall in its own right. The whole thing balances the clear emotion of the subject matter, and Mollie’s own gently impassioned delivery, with a soundscape that artistically evolves from simple and dreamy to unmistakable and energised.
Mysterious yet moving, with a fine use of juxtaposition between images like the ‘vampire’ and the ‘ribbons and curls’, the poetic depth of It‘s Gotta Be is gripping, and the music more than meets the requirements of that approach. The result is an all-encompassing listen – one that can either be the light uplift you need to get you through the day, or the more addictive late-night-loop that helps you feel understood and connected to the world. That versatility is key, and It’s Gotta Be is brilliantly defined for all of these reasons.
Find Molli on Instagram. Look out for the next Molli single Two Worlds, set for release on February 28th – Follow on Spotify to stay updated.
