Armed with a growing catalogue of original tracks and videos, Florida-based artist and rapper Zacc P is noting a massive rise in streaming numbers – thanks to his unique fusion of RnB and Hip Hop.
We caught an interview with the man behind the music, to find out more about what drives him, his creative process, his plans for the future, and plenty more. Here’s the conversation in full.
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Zacc P – what a pleasure, loving the music, thanks for the interview. To those new to your music, who or what first inspired your passion for hip hop and RnB?
I would say Lil Wayne was my biggest inspiration to begin rapping when I was in high school first gaining love for hip-hop. It then transitioned to Drake becoming my favorite artist, because he did both genres.
Throw da Oop is a new single and video – what was the creative process like, and why do you think this track is connecting so well with audiences?
Well, I actually recorded the song almost two years ago. Recently I was in Spain playing professional basketball and I just decided to shoot/edit my own video and chose this record. I think this record connects with audiences because of the authenticity of the lyrics.
“In a day and age of people faking it to make it on social media, this record states the real.”
Lover or Friend is another recent release – nostalgic RnB with modern production. Do you produce your own tracks, and if not, how do you choose producers to work with?
Sometimes I do produce my own music but not Lover or Friend. Last Niht was actually on production for this record. I met him through this platform called HRDRV a couple years back. I don’t necessarily choose producers I choose sounds. We could be great friends, but if the sounds don’t move me we can’t make great records.
Do you play any instruments or have any go-to software preferences in the studio?
I used to play the keys in my youth, but no its just Logic Pro X or Splice these days.
One Reason is one of your most streamed tracks, noting over 100k plays on Spotify alone. The song is melodic, intimate and vulnerable – what inspired you to write this, and how do you decide which direction to take a new song in, in terms of upbeat or personal and mellow?
One Reason was totally a free flowing record. I usually take time to write most of my lyrics, however this instrumental just connected me with deep emotions from experiences I had in failed relationships. The beat sets the tone for all of my records 100 percent. I don’t go against the grain in that regard.
Your vocal performance here is also decidedly versatile – are you vocally trained, or have you honed this ability and sound over time?
I have honed the ability over time. I noticed the better shape my body was in, the more vocal range I have. Having a strong core has definitely improved my singing ability.
How did you come to collaborate with Olivia, and how important is collaboration and networking for you when building your career and creativity?
I came about collaborating with Olivia through my marketing guru Cal. I saw a live some months back the two of them did. Working with her was definitely very professional an I learned a lot about which DSP to use and marketing tricks. Also, learned I was able to crossover into Pop music.
What’s the hip hop scene currently like in your part of Florida, and is live performance something you’re actively working on?
I’m honestly not sure I spend a lot of time outside the USA. I do plan on working to do an international tour next summer of 2025. I just want to build a cult following before trying to tackle a whole wave of shows.
You’ve amassed tens of thousands of followers on social media. What would you say has been the key to your consistency and to building an audience that lasts?
Consistency is always key in any field, but honestly I haven’t been. I think quality over quantity an investing in myself has been most important. I think adding consistency to what I’ve already done will make it boom.
What’s the main value or quality that you want to bring to the modern music scene?
I just want to bring more versatility on a high level. I think right now especially in hip-hop the genre has become very redundant and predictable. However, there is a fine line from being too different and relatable. So, I’m just trying to find the balance to remind fans of their fav artists but yet be my own person.
What’s your biggest ambition right now?
My biggest ambition is my legacy. I used to chase numbers, but moving forward I just want to create the best songs/albums I can. I have seen the numbers come when people gravitate to your art.
Is there anything else we should know?
It’s important to know I have zero desire to compete with anyone in the music industry. I know comparisons are inevitable, however I’m not concerned with that.