Ayyv balances the nostalgic embrace of a retro, industrial-style hip hop beat, with an increasingly passionate and energetic leading vocal for this release – one that sees the intensity and boldness of the performance and the lyrics grow stronger every step of the way.
Too Late is a structurally compelling and hard-hitting piece of music that feels a little like a classic from a simpler time. In the same instance, the emotion and power the artist puts into the delivery – the vocal being the main driving factor and evolution control throughout – introduces an admittedly new style and sense of character. Even at barely two and a half minutes in length, the track intrigues and leaves its mark thanks to uniquely intriguing lyrics, language changes, and a progressively expressive vocal style that effectively represents the underlying emotions of the whole thing.
Intensity is key here, that beat pours through like a classic loop from the dawn of electronic music, meanwhile these ideas and these fragments of sound and samples in the outer edges – electronic effects, sirens, shouting – all of this leans in a creative and decidedly relevant direction.
Too Late introduces Ayyv with a bang, showcasing a sense of determination, grit, and conceptual intention – even after a second listen, you’re likely to feel the need to delve back in once more just to fully grasp the extent of the lyrical sentiments.
The intensity and energy continues throughout his releases, that voice being a quickly recognizable factor and thread. It will be interesting to hear where else the music takes him in the coming months and years.
Download the single via iTunes or stream it on YouTube or Spotify.
