The heavy hit of classic, dark and dynamic hip hop is alive and kicking on this latest single from Beav.
Nomo quickly shows itself to be an anthem for the rap fans who miss the classic weight and rhythm of the genre from way back when. At the same time, there’s a crisp and clean finish to this – the vocals are refreshingly clear-cut, not soaked in auto-tune or hidden behind effects. There’s also a strong sense of space between every element involved, which helps transform this from purely nostalgic to something stylistically relevant in the contemporary music world. There are a few electronic layers scattered around within the mix that further this effect.
The rhythm of the vocals and the descending yet simple riffs in the backdrop help give Nomo that anthem-like, mighty vibe that you just know would stand tall at a live show. Beav relies upon the strength of his own voice, of his own bars and his ability to perform in a rhythmically entrancing manner, and this works greatly in favour of making the track hit hard and be memorable. He doesn’t try to be anything other than real, and in the process he showcases a sincere love for the genre – a passion for hip hop that’s uninhibited, honest, and easy to connect with.
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