Evocative indie pop blending ambient, distinct layers of production, with soulful RnB vocals, and a level of introspection that’s focused and refreshing. AvDiva is an independent artist, songwriter and producer, whose single This Is Not My Story reflects with artistic nuance, upon the fact that over time, some experiences and stories no longer belong to us.
Featuring a haunting retro synth introduction and vocal fragments atmospheric and creative, This Is Not My Story emerges complete with a live-style visual capture of AvDiva committed to the recording process. The passion is clear throughout, and so too is the precision and build-up musically. The song has a mild uncertainty to it, a kind of melodic dissonance in the rising pre-chorus moments, and this works in unison with the growing embrace of the ambience.
Weave in long-form verse lines that help shine further light on the weight of this realisation, and This Is Not My Story becomes something of an alternative, almost gospel-kissed anthem in the end – a song of personal growth, empowerment, and the invaluable ability to overcome things; to shake off the past, to move forward.
It’s a fascinating style, fusing genres with subtlty and charm, and it’s a fine introduction to the unique creative approach of AvDiva. The organic design, writing and performance all feels incredibly authentic, and we always need more of that these days.
Find AvDiva on Instagram.
