Subtle cinematic ambiance introduces the soulful, RnB-kissed alternative hip hop track that is Selfie Scheme.
The artist and songwriter R-Type offers up an effectively new sound, balancing layers of synth-soaked delicacy, with dashes of passion, hypnotic melodies, and a vocal and conceptual depth that truly captivates.
What is this? When did self-esteem bow down to public image?
Leading with the kind of quiet confidence of trail-blazing rappers like Dave, R-Type showcases an equally intelligent, compelling manner of crafting his bars and telling his story. His voice sounds smart, his lyrics smarter still, and this song is deeply considerate and beautifully poignant at this time in our lives.
On top of the weight of the subject matter and the long-form lyrical development, which holds tight to your attention and tugs at the heart-strings all at once, the soundscape for Selfie Scheme is authentically refreshing. Creative and colourful, emotive yet humble, allowing the underlying sentiments of the rap to shine brightly in their own humble yet striking manner.
Beautifully done. A personal favourite from the year so far and an unmissable hit for the UK hip hop and indie scenes alike.
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