Arena rock meets electronic nostalgia, as rising trio My My Sugar release the evocative and passionate new single Robot.
Beginning with a soaring instrumental presence and quickly catchy hook, Robot openly declares a deeply personal sentiment from the outset, and proceeds to explore this throughout a subsequently intriguing arrangement.
Switching gears at the mid-section, Robot asserts itself as a creative fusion of elements throughout its lifespan, employing anthemic instances of harder rock and alternative pop intermittently. Always we return to the huge chorus, but lyrically the audience feels more included – lines like ‘no one is born to live this way’ redirect things away from our protagonist, towards any and all who accept the song’s embrace.
Distinctly powerful in its fullness of sound and colorful layers of guitar, bass, synth and voice, Robot ultimately evolves to become a choir-led anthem of freedom and soulful unity. The whole thing moves from familiar and catchy, to unpredictable and interesting, without ever sacrificing those recognizable My My Sugar traits.
A huge single, in short – all the more rewarding with each revisit.
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