Fearlessly confronting, with boldly distinct vocals and a heavy trap rhythm underneath, BOOZ follows the success of his single What About Booz, with the tropical twists and edgy intensity of the storytelling FEDS.
Featuring a perfect unity between vocal flow and production rhythm, FEDS leads with a snappy, outrageous hook, and builds upon that catchy core, with a surprisingly evocative sense of personal turmoil and passion. BOOZ loads up on those individual details during the verses, and the music falls away accordingly, letting the lyrics really reach out when necessary.
It’s a sharp and focused sound, unmistakable for the voice and unrivalled confidence of BOOZ, even the image portrayed and the genuine capture of the video reinforce that. The track naturally lights up the modern hip hop space, for its fine blending of nostalgia and original character.
Produced by Jerry Robertson – JuniMadeDatt – this rap anthem notes influences amidst hip hop’s legendary leaders of time’s past. There hasn’t been one of this kind of integrity and playful energy in a while, and BOOZ drives hard, but with natural charm, to fill that space.
Reflecting his values around work ethic and loyalty, FEDS provides a siren-like chorus to deliver the high-octane determination and tension of the overall story, and makes sure to add a smoothly flowing, long-form set of bars in between, as we lean into the details and anecdotes that led to this point.
The whole thing remains intentionally connected to its underlying theme, and that level of awareness and purpose is rare in modern hip hop – all too often bars seem random and even copied from other rappers. BOOZ holds tightly to his independence and identity as a rapper, and his performance here captures a clear sense of enjoyment and natural relevance, which helps gift his sound that true genre-leader aura.
Releasing under Umbrella Group Music, FEDS offers a clear representation of the route BOOZ will be taking in music over the coming months. While the production and arrangement are high-quality and faultlessly professional, there’s always still an essential essence of independence and raw emotion that resounds throughout. The label provides the platform, but still allows BOOZ to maintain his unique artistic vibe and perspective as a storyteller and musician, and that understanding and agreement makes all the difference.
From making music at just 13 years old, to building up an immense and impressive repertoire, BOOZ is far from a stranger to the indie scene. He has honed his craft over time, in everything from vocal smartness to lyrical poignancy and impassioned performance. The single and video FEDS undoubtedly acts the culmination of those years of experience and self-belief, and as such, the music and visuals speak volumes.
Though loyalty appears to be a fading attribute of contemporary society, BOOZ refuses to lower the bar. His music is rooted in the values that raised him, and as such, his blending of determination and principle continues to inspire and engage with listeners far and wide.
Download or stream FEDS.
