Dark pop meets with an unmistakable identity and soul, as singer and songwriter Aÿddo presents the ambient yet impassioned, honest and gritty new single Secret Victim.
Featuring distinct vocals amidst an atmospheric production, the verses of Secret Victim lay down a relatable and romanticised view of love and incoming regret, setting a recognisable vibe that’s immersive and initially mellow. Then as we rise to the chorus, Aÿddo injects a clear level of energy and scorn, amidst a suddenly synth-pop eighties vibe and weight that’s haunting but euphoric at its peak.
The song continues to roll through in this manner, but the second and third hooks bring all the more power and resolve, the instrumental taking precedence during the final moments – stirring piano, a recognisable chord pattern and riff, and distorted sci-fi-like synths, all working towards the evocative embrace and nostalgia of this bold and beautiful reflection of a broken heart.
Blending the power of a hook that connects and provides intense escapism for listeners, with a vocal style and story that’s fearlessly individual, Secret Victim is a dark pop anthem both unique and engaging – an addictive earworm of a moment, and also, a fine introduction to the creative freedom and realism of Aÿddo.
Secret Victim is soulful, gritty, rhythmically grounded by its production but somewhat freestyle expressive during its verses, and always the structure peaks for that immense hook crescendo every time.
A great track, great songwriting and honest vocals, with a trip-hop-alt-pop vibe that seems perfectly original yet relevant to the modern indie music scene.
Find Aÿddo on Instagram.
