Creativity is a gift, integrity essential, talent non-negotiable. ATRYP is carving out a sensational catalogue of original hip hop tracks – an artist both intelligent and thoughtful at the helm, as well as confident and gripping as a leading performer. The music offers an experience that’s a little more rewarding with each revisit. Undoubtedly one to know about this year.

Hip HopRap

Fearlessly vulnerable songwriting from Nami Shafaghi, emerging under the moniker of NumyNumyNumy – Lovely Headache is a dreamy deep-dive into personal struggle and uncertainty, and blends poetry and personal anecdote throughout a modest, keys-led arrangement and intimate performance that naturally suits the depth and emotion of the writing.

AIDream PopElectro PopSongwriter

Inspired by the likes of Tupac and Eazy E as much so as Fabulous and Michael Jackson, LA ENVY’s fascination with the technical aspects of the artform, from lyrical ability, cadence, conscious bars and visual awareness, has naturally helped set him apart from the vast majority of modern artists.

Hip HopRap

Distinct pop performance traits scattered throughout an ambient, colourful production – something like Troy Sivan with its call and response whispers and scenes – Olivia Cox makes sure to capture attention, with the brand new pop single Paris.

PopRnB