The track works hard structurally, and Annika as a leading lady works equally hard to maintain that level of smooth & simple good times. The song is not overly optimistic or loud, far from it – there’s a subtlety to the warmth & enjoyment it drives with, and this is a big part of why it works so well & is likely to appeal on a much broader level.

DancehallPop

I think this song is quite brilliant. It’s entertaining, layered, engaging, wears its empty heart on its sleeve and is all the more powerful the more you think about what you’ve just heard.

PopRnB

Strong is an interesting song for many reasons – not least the refusal to adhere to the usual trappings of work in this genre. It’s classic songwriting that has enough spice to mark it out as a thoughtful development on Mark’s previous releases.

PopPop-RockRockSongwriter