What begins as a simple, ambient piece of music and performance, acoustic and spacious, nearly whispered yet melodically beautiful in itself, soon evolves to become something incredibly passionate; and quite striking in a whole new way.
Alt Pop
The unison between the riffs and the vocal melody is quite stunning, and with that an overwhelming sense of space allows the central strengths of the music and its concept to stand tall in a natural and beautiful way.
As the first few moments of music start to pour through, it’s clear that this is a beautifully unique, creative, melodic and mighty piece of writing and performance – the sort that follows its own rules to great effect.
Norway’s SIENNÁ returns this year with a post-six-minute offering that is the ambient and conceptual What Matters. The song takes its time to work through the various ideas within – this appears as a necessary artistic process for the songwriter, rather than a simple attempt to gather an audience and entertain.
Contrast is utilized within the language presented as both God and The Devil are referenced – and indeed as this journey moves through turmoil to possibility; beginning with descending from heaven and finishing with the idea that you’ll be protected.
This is less about genre, more about artistry – creativity and music intertwined and heading wherever the moment takes them.
The sort of alternative, unexpected pop hit that listeners will take as their own – the kind of song you’re drawn to and naturally assume was written for purely you.
Jay Spangler has written a retro yet classic tune for his latest single I Don’t Get You At All. Though it’s something of a grower, the track quickly manages to impress with its long-form melody and exploration of that central concept.
The song has a defiantly addictive quality – the chemistry is on point, so the next step is to purely and professionally craft the ambiance around those central ideas; which is precisely what Kaiku has done.
What is basically an anthem for self-discovery and individuality, “Your Satisfaction is Fake” implores all of us to thoughtfully reflect on the contents of our being.
There’s something very creatively free about Olga Solar’s musicality, and that’s a quality we ought to embrace – on the rare occasion it manages to emerge through the thick haze of alternative options.
The details and intricacies surrounding this, the echos, the reverb, the tripped up beat, the outer edges lightly touched by fragments of additional vocals – all of these humble building blocks are crucial in helping make this a genuinely refreshing take on modern, alternative pop music.