Catchy melodies and poignant imagery act as deliberate connections between songs, holding up the NYTHM approach to modern writing and production, and delivering an album that’s somewhat dark yet enticing as a modern electronic pop collection. We even get modest twists of hip hop amidst the likes of No Exit Pt. 2, and always the structure of each song feels playful, even theatrical – that Disney-esque sense of character and exploration resounding along the way.

AIPopProducer

Something conceptually fresh and creatively engaging is hard to come by. Thoughtful reflections, relatable but new, framed in a way that’s distinct but also musically satisfying. Enter Atryp, with a colourful and catchy approach to hip hop, and a storyline built around the globally renowned pain chart found in doctors offices.

Hip HopRap

Modern production tools and relatable writing continue to take hold in the modern music realm, and ever // never’s approach quite seamlessly blends the two. It’s an uplifting ode to and old friend, and the music works its magic with ease. A strong contender for the good vibes and dance playlists this summertime.

AIDanceDance PopEDMPop

Hard-hitting metal-core of heavy distortion and a relentless tempo, creatively intertwined with a versatile performance of both rap and melody – Afipia reflects upon the curse and opportunity of existence, for Descent.

MetalMetalcoreRap

Noting fragments of speech from the likes of Martin Luther King Jr. and JFK, Told You So is a bold and beautiful remedy for disconnection. It cries out with gritty realism and passion, on behalf of any and all who’ve felt disconnected or left behind during these trying modern times. It’s a song for the activists, the truth seekers, those who fight for justice, and it speaks volumes for those who are tired of being silenced.

Hard RockNew MetalPop PunkRock

No-one breaks down the limiting walls of genre and expectation with more ferocity and style than HOLYMAMI. This summer the eclectic and unpredictable artist launches a five-track EP of originals, and the intriguingly titled TRAP THERESA is every bit as artistically uninhibited and creatively free as fans have come to hope for.

Alt RockAlternativeHard RockMetal