Ayyv balances the nostalgic embrace of a retro, industrial-style hip hop beat, with an increasingly passionate and energetic leading vocal for this release – one that sees the intensity and boldness of the performance and the lyrics grow stronger every step of the way.
USA
A conceptual and consistent presentation of deep-running artistry. What better way to spend your remaining time than to create from the depths of the soul and without a single restraint or concern outside of what needs to be expressed?
Ease My PAiN in full is an album with plenty of personality and a uniquely expressive approach to modern hip hop on the whole. An extended introduction to an interesting and consistently honest, open artist.
Former US Marine Jayq the Legend offers up a summer classic with this fine fusion of pop, hip hop and alternative dance-hall rhythms.
Liu Kang undoubtedly sees Mayer at the top of his game. The track emerges as an alternative anthem, a go-to that rains down with uplifting beauty & melodies that entrance. At the same time, there’s a consistent sense of intention to the song, lyrically & indeed in the passion you can hear throughout the vocals.
Considering the range of notably simpler hip hop releases that have made waves online in recent years, there’s no reason at all that a number of tracks from the FLiGHT RiSK EP couldn’t have an immense effect once enough people get privy to it.
Richard Schroder’s latest release feels like far more of a pop hit than anything purely country – not that either direction is preferable, there’s just a notably accessible and quickly engaging, memorable aura to this song, making it an easy one to relate to and enjoy.
Sunday Morning kicks up with a simple Americana set-up, organic and fairly minimalist to begin with, then you get the leading voice for the verse – the first moment at which the personality and unique appeal of the band starts to stand out.
It’s easy to forget the skill and thought that goes into Scoob’s bars and performance style when the majority of indie hip hop continues to flood the airwaves in between listening. This project is a welcomed return from the artist and a fine collaboration that offers hit after hit; always with an alternative, creative twang – the kind of sound that would work beautifully at a daytime festival set.
Fusing a clear skill and passion for production with a quickly energizing and entrancing style of songwriting, The End Of The World emerges as a partly organic gathering of influences and moments, rising up slowly but surely towards an engaging and easily memorable hook.
Fresh from the album Texas Cactus, Ranzel X Kendrick’s Crazy Love emerges as an acoustic and warm country pop ballad that softly works its magic thanks to Kendrick’s gently expressive vocal and a perfectly supportive, organic soundscape.
Ariza’s Keep On offers music fans a four minute-plus journey through personal reflection and a gentle indie-pop soundscape that’s a pleasure to escape within.