Creep deals partly with what the title promises, though topics vary to keep things interesting, and it delivers consistently with this familiar Nirvana-style set-up and the unmistakable yet ever-unexpected innocence of that leading vocal tone.

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The song begins with a clean riff stylistically similar to The Cult, coupled with a laid-back groove. Both elements are drenched in reverb, and provide a moodier aesthetic. The sheer size of this track is certainly as the name would suggest – biblical.

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Not My World makes for a rather stunning introduction to the band, their sound is immediately powerful, melodic yet hard-hitting, and musically masterful in every way. Delicate synth riffs meet with heavy distortion and a series of captivating performances that prove increasingly impressive as things progress. 

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To quote their own subtitles in the video, this tune is ‘shwanky boooyyyyzzz’! It’s confident, full of swagger and fine musicianship. The guitar playing is as crisp and detailed as you could wish for – and the whole is a toe-tapping lesson in full-on groove.

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Kicking off with the explosive blues-rock swagger of Killing Heroes, Initial Mass leave their mark pretty quickly on this latest album, fusing the raw rock energy of bands like The Black Keys with a more traditional, performance-based rock hook and rise-up to it.

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That’s the beauty of creative, passionately composed instrumental music – there’s very little guidance other than the feelings the music gives you or the memories it ignites. With Everlasting, it’s likely that the music will take certain listeners to equally specific yet individually unique places. A wonderful album, absolutely worth the time it takes to let it play.

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Howl! offer such honest ideas & even vulnerabilities, as well as reflections on life, love, and everything in between – all while continuously impressing musically & vocally. The sound is everything it needs to be, and a live show would almost certainly prove unforgettable for contemporary & classic rock fans alike.

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