If an artist is ready to take steps away from the underground, these are the things that need to be in place. That truth, that energy, that professionalism.
Hip-Hop
The heart of the genre is maintained & celebrated, bringing a sense of realness. The sound has certain collective qualities that further the authenticity.
The sound evolves into something familiar, the hook dances around you, the leading vocal presents a confident, more than capable lyricist & performer.
The simplicity works really well, the production has a retro crackle about it that assists in building those classic vibes & the melody hits with impact.
The backdrop is light & uplifting; combined with the explicit honesty & realness of the lyrics this makes for something ready to inspire & motivate.
Their music comes with an atmospheric darkness reminiscent of heavier hip-hop; their performances have the angst & confidence to carry this off effectively.
This call for help, this desperation, directed straight into your heart. The honesty is intense, but the music is smooth & mellow; the contrast is powerful.
Always be kind. Life is hard, life don’t care what skin color you are, how tall or short, male or female. Some people get knocked down & don’t get back up.
L.O. Heemz has soul, his writing speaks of passion & truth. The power is in the writing, the structure, the performance. The music does the work.
When we’re faced with a mainstream arena of over-produced songs that are all too often formulaic, Ace Lover is precisely the kind of option music fans need.
The final few moments touch on something darker & of notable depth – a hint of things to come, an artist with something to say; a further dash of realness.
Being told I would never amount to greatness, I’m worthless & have no purpose. This ignited a fire deep within me. So I write to uplift, motivate, inspire.