Mashing up spoken word, hardcore, rock, pop and more besides, we are taken by the hand and yanked through a blizzard of exciting changes. The highly intelligent and witty mix makes features out of the shouted word ‘fuck’ one minute and a single delicate tap of the bell of a ride cymbal the next.

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Creep deals partly with what the title promises, though topics vary to keep things interesting, and it delivers consistently with this familiar Nirvana-style set-up and the unmistakable yet ever-unexpected innocence of that leading vocal tone.

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Not My World makes for a rather stunning introduction to the band, their sound is immediately powerful, melodic yet hard-hitting, and musically masterful in every way. Delicate synth riffs meet with heavy distortion and a series of captivating performances that prove increasingly impressive as things progress. 

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Kicking off with the explosive blues-rock swagger of Killing Heroes, Initial Mass leave their mark pretty quickly on this latest album, fusing the raw rock energy of bands like The Black Keys with a more traditional, performance-based rock hook and rise-up to it.

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Howl! offer such honest ideas & even vulnerabilities, as well as reflections on life, love, and everything in between – all while continuously impressing musically & vocally. The sound is everything it needs to be, and a live show would almost certainly prove unforgettable for contemporary & classic rock fans alike.

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