In my opinion, this is categorically the most memorable, musically satisfying, and perhaps emotionally impactful song from the extensive Bad Bubble repertoire to date. It’s a step in the direction of simplicity and realism in both the clarity and boldness of the voices, and in the honesty and relatable authenticity of the lyrics. The opening reference to Occam’s Razor is decidedly fitting; sometimes the simplest answers are the best.

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Dark and dirty production leads with a rise and fall bass line and snappy vocals, blending rap and melody across a confronting and confident lyrical thread – Music Production House Tune Oven launches a single fit for the spooky season, with the Halloween-ready Bitch To Witch.

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Despite its impossible to pigeon-hole style and diversity, Kingdom is one of the most well-crafted collections of original pop songs to hit the scene this year. It’s intriguing for its originality and style, but it connects for its realism, its clear talent, and its humble yet effective catchy hooks and riffs. Z.M.A have outdone themselves with this project.

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The minimalism of Slide It lets the programmed qualities of the voice feel a little more exposed, striking up interest in the real thing – the live performance possibilities. There’s a mysterious AI tone to much of the project, but only time will tell. Alli Cazaam is definitely memorable in both name and style.

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Softly sublime vocals and dreamy production bring together humble guitar and fearlessly revealing lyricism – rising artist ASH showcases the soulful depth of her sound, with the phenomenal new single Reverse Psychology.

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