Flickers of personality come through, in both the video and the bars, and you get the feeling this is merely just a mildly mainstream taster of what’s to come. Hopefully that natural creativity plays a central role in future releases.
Not Industry Standard is the perfect name for this EP. This short playlist is swiftly likable, deeply honest, and musically pure. Steel is unconcerned with expectation or, as stated, industry standards, so his music has a level of freedom and realness about it that’s decidedly rare.
Davinci crosses the border between poetry and personality, keeping things real but also beautifully expressive and often cleverly metaphorical. The music is of the highest quality and the lyricism showcases an artist with an intelligent, articulate and deeply thoughtful writing style.
Nahhdahh’s Sad Day holds nothing back as it pours through with intensity and honesty – reflecting on recent world issues and events in an uninhibited and striking manner.
Immy talks of his demons and being kept awake all night, presenting flickers of detail and further intimacy as the story unravels, but all the while there’s a sense of positivity to the sound and the chord progression – even to his vocal delivery.
Every one of these tracks drives with intention and showcases an artist with a love for music as much as lyricism – a simple trait in theory but less noticeable on much of modern indie hip hop.
Alive is a song with a specific intention and sentiment within its story-line. Donquest leads with this at every step, keeping his bars poetic and personal, reflective of a hard-working, driven creative.
Offering up more character than ever, a relentlessly uplifting, energizing rhythm and pace, and an underlying beat that’s genuinely colourful and melodically on point – We Love kicks in with brightness and style and never lets up until it’s over.
While there are dashes of recognizable, contemporary hip hop in the vocal effects and the beat, this considerate core seems to stand taller than that, so from the offset you get an image of LA$ka as fairly poetic and more of a deep thinker than most.
Halfway Human break the mold beautifully with this latest release. A live show would likely see entire crowds of people under their spell and feeding off of that passion and unpredictability.
Nikol Star has a sound that feels relevant to today’s world of hip hop and RnB crossovers, but it’s also a sound and style that could well build up a collection of songs easily recognisable as unique and loaded with specific personality. You know the tone once you’ve heard it, and that makes a big difference.
A definite personal favourite from 2019 so far. A powerful track, eye-opening in many ways but also loaded with addictive good vibes that contrast cleverly with the depth of the subject matter.