The struggle is real, and the heartfelt nature of the music and each vocal delivery reinforces that in a genuine and relatable way.
Hip Hop
Slowly but surely the creative edge and personality of Soche, along with these gripping, deeply personal stories, shines with unquestionable brightness.
Bringing together the weight of hip hop with the lightness & multi-coloured optimism of pop, this is one we can expect to hear repeatedly on the scene over the coming weeks.
At its core, Mind Virus is not about the physical hit of Covid, but the mental switch that has seen societies & families ripped apart due to anger & disagreements – misaligned opinions & perspectives.
Reverb-kissed guitar-work meets with a classic trap-style beat for this progressively melodic new hip hop anthem from artist and rapper Video 4.0.
Crafted to keep things laid-back in the relationship department, WHAT I LIKE progresses in a chilled way for the most part, before injecting a brighter key change for a notably more passionate, memorable hook.
Introducing a deeply introspective, experimentally ambient new project, Derry’s Qn9nety offers up the aptly titled Occupying Space – an album that digs deep into personal responsibility & self-awareness.
Tyner Lee Warren, known on the scene as Big Fella, is an artist and rapper recognised for his clear passion for and connection to the boom-bap sounds of the nineties.
The sound a little unorthodox, and this comes to be a known trait of Aveli Amun – creative freedom, concept first, expression utilising whatever’s needed to make the point and set the mood.
Great bars, clever word-play, fresh rhymes, a clear sense of identity in the lyrics & vocal tone alike, and a notably refreshing ambiance that feels decidedly free from the confines of the contemporary hip hop scene.
Versatility is clear between tracks, but so is that thread of the voice and the carefree, confident way in which Jimmy James’ crafts his releases.
Zay Gatsby pairs soulful, interesting sound-design with breathless bars and clean-cut vocals for this scene-setting, story-telling and motivational album New Reign.